In 2019, I started working for Mobile Measurement firm AppsFlyer on strategic B2B content projects such as MAMA Boards video series, for which I organized and developed the speakers and content of the Berlin edition featuring mobile industry experts.
Furthermore, I support AppsFlyer's markerting in the DACH region with localized content pieces and series, case studies and strategic PR communication in conjunction with AppsFlyer's PR agency.
From 2017-2018, I supported mobile consultancy Phiture with their Content Marketing efforts: I developed Mobile Growth Stack (mobilegrowthstack.com) into a leading mobile marketing resource. I was involved as an editor and project manager for the Advanced App Store Optimization book (asoebook.com). I also worked on ASO for Phiture clients such as Lidl, Headspace, and Kayak.
“Regina’s strategic advice, feedback and creative input on thought-leader content and mobile frameworks were instrumental in turning Mobile Growth Stack into a leading publication for mobile experts.”
“Thanks to Regina, I was able to effectively increase the impact of my concepts and ideas.”
–Andy Carvell, Partner at Phiture
“As an editor, Regina shaped the content structure and format of the ASO book. Her valuable input and expertise helped to make the book into the leading resource for the ASO industry.”
–Moritz Daan, Partner at Phiture, author Advanced ASO book
New strategic positioning for London-based mobile performance agency Miri.
“Regina has a great understanding of the market and really grasped our needs, and what differentiates us. Working with Regina resulted in the definition of a strong narrative and a core messaging that Miri Growth uses when communicating with their clients.”
–Adam Turowski, co-founder Miri Growth
“Regina’s strategic advice, feedback and creative input on thought-leader content and mobile frameworks were instrumental in turning Mobile Growth Stack into a leading publication for mobile experts”
“We wouldn't feel comfortable trusting anyone else to represent our company in legal matters”
I built up paid content promoted via Outbrain and Taboola as a new user acquisition channel for classical music streaming app IDAGIO. Over the course of 9 months, I developed the strategy, managed the channel, and onboarded the in-house content marketer.
Additional projects included messaging for Facebook and Twitter campaigns in the DACH market, and setting up ASO processes.
Messaging and strategic editorial plan for SaaS product ROCKIT targeted at games industry.
“Regina’s work on our messaging provided ROCKIT with the ‘magic touch’ to raise awareness and create excitement about our SaaS product. Her strategic editorial plan became a key element in our marketing roadmap. I highly recommend working with her.”
–Frank Schwarz, CEO ROCKIT
Developed a Marketing strategy, Content plan and Positioning for Berlin-based New Work specialists Alles Roger.
“Regina guided us through the process of creating a Marketing roadmap and provided us with actionable ideas, concepts, and tools to execute it. Under her lead, we evaluated all of our marketing channels and initiatives and made informed decisions on what to focus on.” –Lea Böhm, CEO AllesRoger